The search for Miss World Canada 2017 is on, and is scheduled to be held on 22nd July 2017 at the John W.H. Bassett Theatre. 55 contestants are vying for the title this year. The events and activities of the pageant kick started from 16th July 2017.

The Preliminary Competition of the Miss World Canada 2017 pageant is scheduled to be held on 20th July 2017. On 21st July 2017, a fashion show will be held at Cabana Pool Bar, wherein the contestants will showcase deigns by Rachel Sin. Executive Director and Former Miss World Canada Michelle Weswaldi of MTC will be mentoring the Miss World Canada 2017 contestants throughout their journey. The contestants are working to raise money for official charity partner, The Children's Wish Foundation of Canada.

"We are looking forward to enhancing the pageant with a charitable focus, new up-to-date criteria for contestants and an overall elevated week-long experience in the world-class city of Toronto" states Weswaldi, who obtained the rights to the pageant in 2017. The finale will be judged by renowned faces of Toronto including reality television star Joan Kelley Walker of the Real Housewives of Toronto franchise; Media Personality Ward Anderson of Sirius XM Canada's "The Ward and Al Show" and "Offstage with Ward Anderson"; On-Air Beauty Expert Bahar Niramwalla (Cityline and the Global Morning Show) and Fashion and Lifestyle Writer Bianca Teixeira.

In addition to attending the Preliminary Competition, Fashion Show and the finale, the contestants will be touring around Canada and enjoy the great city with pageant partners Ripley's Aquarium, Mariposa Cruises, DW Alexander Lounge, Nando's, Pizza e Pazzi, Rebel night club and more.

In addition to winning the prestigious opportunity to represent Canada at Miss World 2017 pageant, the winner will also enjoy prizes from participating partners, including Skechers, Blo Dry Bar, jewellery designer Rebekah Price, Canadian beauty subscription service Babe Box, KRA Shea Butter, Tangle Teezer, Canadian designer Helene Clarkson, and Canadian handbag designer Jeanne Lottie.