Fashion designer Laylah Rose appointed new license holder of Miss USA & Miss Teen USA

02 Aug 2023 | Priya Bhardwaj

VVV Global Ent. founder Laylah Rose has officially acquired the Miss USA and Miss Teen USA brand and license and will serve as President and CEO. She replaces MUO as the brand and former USA national director Crystle Stewart.

Rose currently serves as a member of the US National Committee for UN Women, the UN organization dedicated to gender equality and the empowerment of women and is the founder of Laylah Rose Couture. Additionally, she holds the position of CEO on her TV network VIP Pageantry, VIP TV.



A post shared by Miss USA (@missusa)


Laylah Rose quoted, “My goal as the head of this organization is to inspire women to always create new dreams, have the courage to explore it all, and continue to preserve integrity along the way. The definition of a pageant queen has evolved and revolutionized what it means to be a successful leader in the industry today. With grace and perseverance, today is a well versed queen of her time who writes her story in an impactful world.”

“A world that exists because of the history of our fellow leaders who paved the way for her. Change is inevitable for growth, for success, and most definitely for development not only for oneself but for all who encompass the crown! I’m excited about our upcoming pageants, and we hope to garner global attention”, she added.



The 72nd Miss USA and Miss Teen USA pageants will be returning to Reno, Nevada with production being overseen by Emmy-Award-winning executive producer Kerri Zane, Kerri Zane Enterprises (KZE), and Bud Brutsman of Brentwood Communications International, Inc. (BCII). The events will take place at the Grand Sierra Resort the week of September 25, 2023.

Information courtesy – Miss USA organization