Zero Discrimination Day is an annual day which is celebrated on 1st March by the United Nations and other prestigious international organisations to promote equality amongst people belonging to all races, ethnicities and gender identities and to convey that everyone matters.

The day was first celebrated on March 1, 2014, and was launched by UNAIDS (a UN program on HIV/AIDS) Executive Director Michel Sidibé on 27th February 2014 with a major event which held in Beijing.

International organizations like the UN promotes events and activities to celebrate and give a chance to everyone to live a life full of dignity and respect irrespective of their gender, sexuality, nationality, ethnicity, skin colour, height, weight, profession, education, and beliefs. The butterfly is the symbol which is used by people to share pictures, videos and stories on Zero Discrimination Day.

To lend support to this noble day Miss Universe 2015 Pia Wurtzbach UNAIDS Asia-Pacific goodwill ambassador has urged the general public to help end discrimination as the Zero Discrimination Day is observed worldwide today.

To spread awareness, the Filipino-German beauty took to her Instagram account where she has a massive following of 7.8 million people and posted, “Zero Discrimination Day on March 1 is an opportunity to celebrate everyone’s right to live a full and productive life with dignity—no matter what they look like, where they come from or who they love.” She further added, “Let’s come together to end discrimination and celebrate diversity, tolerance and inclusion.”

The 29-years-old was named Goodwill Ambassador of the Joint United Nations Program on HIV/AIDS (UNAIDS) Asia-Pacific on May 3, 2017.