Miss Universe organization is all set to partner with ImpactWay, a social media platform, for the Global Impact Challenge which will be held at the 2021 edition in Israel. Miss Universe 2021 will be broadcasted live on 12th December 2021, at 7 p.m. EST from Eilat, Israel.

As part of the 70th Miss Universe competition, ImpactWayv is hosting a challenge for all delegates to create the most ‘Impacts’ on the app among their fans and followers. Impacts are ImpactWayv’s new proprietary social engagement metric, measuring awareness generated and actions inspired by activity on the platform.

The ImpactWayv Challenge will run through 11th December 2021 as the winner of the challenge will be determined by the maximum number of Impacts and overall creativity. The winner will be announced during the live telecast and will receive a donation by ImpactWayv to a charity of the contestant’s choice. 

ImpactWayv is an alternative to major social networking platforms. It operates as an entirely new digital ecosystem, focused on socially good and enabling users – people, businesses, and nonprofits – to effect, engage in, and share social impact on a global scale.

The ImpactWayv app is set to support worldwide social impact engagement for the global community of Miss Universe contestants from nearly 80 countries, and their fans, followers, and viewers around the world which reaches nearly half a billion viewers.