The Miss Universe organization, adding yet another new addition to the family, has officially launched the Miss Universe beverage to bring top-notch drinks to people around the world. The event was held on Monday, 17th July 2023 at the True Icon Hall, Iconsiam in Bangkok, Thailand.

The event was attended by Miss Universe 2022 R'Bonney Gabriel as well as her Miss Universe 2022 batch sisters. The stunning delegates who attended were Ndavi Noderi of South Africa, Evlin Khalifa of Bahrain, Hrafnhildur Haraldsdóttir of Iceland, Monique Riley of Australia, Divita Rai of India, and Anna Sueangam-iam of Thailand.

The first product introduced was ‘M*U NØR’, a natural alkaline mineral water sourced from Iceland. It is the first Thai brand of alkaline water that comes in a glass bottle. M*U, a healthy beverage made from natural ingredients, free of caffeine, sugar, and preservatives, was also unveiled which comes in five flavours — Zen (green tea and yuzu), Immune (lemon), Focus (berry), Happy (raspberry and mint), and Fiber + (pineapple and coconut).

Also present at the event were Miss Universe Thailand 2023 contestants, former Miss Universe Natalie Glebova of Canada, and the president of MUO, Anne Jakrajutatip. Anne also gave an introduction to the brand and cheered on as the guest unveiled the drinks.