It is now officially confirmed that the 67th edition of Miss World pageant will be held in China. The Official Press Conference, to confirm the news, was held at Hilton Shekou Shenzhen on 8th April 2017. As per the reports revealed in the Press Conference, the contestants will start arriving in early November. The date and location of the final and the details of the city tour will be announced later but the cities will include Shenzhen, Sanya and Haikou.
Another interesting fact is that this year, the Miss World will come up with a new format. The new format will include a greater emphasis on social media and interactivity throughout the 28 day festival. Also, Miss World is appointing New Silk Road Group (a leader in China's Fashion and Culture Industry) to operate the Miss World China Franchise. NSR will be a hosting partner for Miss World 2017 Final.
During the Press Conference, Julia Morley, Chairman and CEO of Miss World Organisation announced "I am so pleased to be coming to China to work alongside the dynamic and brilliant team of New Silk Road”, group led by their CEO David Li. The changes to our format and presentation will take the Miss World 2017 festival to a new level. We look forward to announcing these changes in the coming weeks!”
Julia Morley also thanked Miss World 2007 Zhang Zilin and Miss World 2012 Yu Wenxia for joining reigning Miss World Stephanie Del Valle for the announcement; "I am thrilled to see them all here today Zilin and Wenxia look the same today as the day they won their titles!"
The annual final of the Miss World pageant is typically a month long event, with several preliminary galas, dinners, balls and activities, culminating in a globally telecast final show in which the field is narrowed to between 15–20 delegates. Miss World is no longer just a beauty pageant, it has emerged as a platform for young women from across the globe to showcase their talent, intelligence and work towards a greater good. Miss World pageant provides these contestants to display their culture and raise awareness towards various humanitarian causes, every year the pageant raises millions of pounds for charitable work under the banner of “Beauty with a Purpose” program.
