Miss World Finland 2015, Carola Miller, 23 caused a stir when a photograph of her donning a cheap  copy of the Sámi traditional costume circulated on Friday, December 11’ 2015.

The Sámi aka Saami people, customarily known in English as Lapps or Laplanders. They are the only indigenous people of Scandinavia, recognised and protected under the international conventions of indigenous people. Traditionally, only the Sámi wears Sámi attire.

However, Miller’s final costume decision for the Miss World Dance finale in China on December 19 remains undecided, she won’t be wearing the fake costume says Sunneva Kantola from Finnartist, the company specialised in beauty pageants that represents Miller and is the official representative of Miss Universe and Miss World beauty pageants in Finland.

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“We have not yet decided on Miller’s costume, but it won’t be the fake costume. We apologise for the controversy this caused,” quoted by Kantola. Although Finnartist has previously received critical feedback for inappropriate attire, “unfortunately Miller didn’t clear her costume choice with us and a big mistake was made,” says Kantola.

Finnartist says it has a Plan B for Miller’s finale costume. But Kantola says they would also welcome help from the Sámi.

“We’re open to advice. There’s still nine days until the competition, so the Sámi can offer us a real costume for the pageant. The broadcast of the finals has about one billion viewers, which is great visibility,” says Kantola.

Although there’s no official word on why the fake outfit was chosen, a potential clue lies on Carola Miller’s Miss World contest official web page:  “She has roots in Lapland.” Having relatives in Lapland, however, is not the same thing as being Sámi.