Miss World Jamaica 2016 Runner-up Milinda Smith creates BWAP legacy

07 Jan 2021 | Priya Bhardwaj

Milinda Smith rose to fame when she was adjudged as the runner-up of Miss World Jamaica 2016. Since then, Milinda has achieved more and more success for helping out in her country. The title has given her with a platform to expand her businesses.



Milinda’s first company, The Elite Carnival, designed and created carnival costumes. In response to Covid-19, with carnival events being postponed, Melinda is broadening her brand to produce protective masks and apparel.

Milinda was inspired by Miss World Jamaica contest’s Beauty with a Purpose element which made her participate in the competition. With her organization ‘Mission of Hope and Grace’, Milinda has contributed to several rural communities in Jamaica by helping children attend school and donating food and clothes to individuals both in the community, as well as those incarcerated.



She has also distributed medical supplies such as nebulizers, heart monitors, blood pressure cuffs and thermometers to hospitals on the island. Milinda’s first large scale Mission of Hope and Grace project was in Kwahu-Abetifi, Ghana.

King Yahweh of The Kingdom of Yahweh in Ghana has also been involved with the Mission of Hope and Grace and invited Melinda to a royal fundraising event for homelessness in various communities. King Yahweh and Milinda share a common purpose and connection to Africa and discussed collaborating on future humanitarian initiatives.



With so many important causes to support, Milinda sure has become a role model for the younger generation. Ever since her win at Miss World Jamaica 2016, Smith has become the epitome of success across the globe with her humanitarian success and we hope she continues with her legacy with equal determination and sincerity.