Señorita Panamá is the new franchise holder of Panama for Miss Universe pageant. Now the newly established organization acquired the rights to produce national event and to send its delegate to the prestigious Miss Universe pageant. The news was declared by the Senorita Panama Organization on April 1’ 2016.

Señorita Panamá is the name of the new company that – from now on – will represent the most prestigious international beauty pageant in the national territory, Panama.

“As new owners of the Miss Universe® license in Panama, we are very proud and thankful for the trust and confidence placed in us by the Miss Universe® Organization”, stated the Señorita Panamá Organisation.

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Grupo Producer, a renowned communication agency will be responsible from now on to produce the new event. Grupo Producer also represents local and international brands, as well as other beauty pageants.

In addition, the official name of the event will be Señorita Panamá and the organization will work for the development of opportunities, where beautiful Panamanian women can showcase their striking talent.

The organization’s main motto is to promote the empowerment of women all over the country as well as being advocates for talent, health, beauty, diversity and inclusion.

In few days, the organization will be announcing its commercial partnerships, as well as the recruitment procedure for potential contestants, and its plans to launch the National Beauty Contest. The organization was quoted as saying – “A new era has begun!”

“Beautiful moments are about to start.  Let’s celebrate the Panamanian Beauty” - Cesar Anel Rodríguez and Justine Pasek, National Directors said.

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