Miss Malaysia Earth is an annual national beauty pageant held in Malaysia to select representatives for the Miss Earth pageant. It is the only beauty pageant in Malaysia that has the focus on educating and empowering women and others about the knowledge of natural beauty, sustainability and eco-tourism. The pageant has been successfully conducted for 7 years now in Ipoh.
Miss Malaysia Earth pageant has been served as a platform to educate the contestants about the environmental issues, promote eco-tourism and create a healthy aspect of cordial relationship among the participants. The beauty pageant is organised by Blue Planet International and supported by various sponsors. Leong Hoong Kit is the Director of the pageant.
Finalists from different parts of Malaysia commit themselves to all the events and tasks that take place during the pageant week. Several activities are held throughout this pageant week, including tree-planting events, eco-tourism visitation and promotion, visitation to environmentally sustainable company, charities and workshops that promote environmental awareness. The finalists are also exposed to public relation exercises such as involving in preview shows and sponsoring visitations. They also get to perform their talent and parading on the stage with eco-friendly outfits created by them during a preview show held in Ipoh.
The winner of the pageant is bestowed the title Miss Malaysia Earth and get to represent Malaysia in the International Finals. Her runner ups are given the titles named after the other natural elements: Miss Eco-Tourism, Miss Malaysia Fire (equivalent to third runner-up), Miss Malaysia Water (second runner-up), and Miss Malaysia Air (first runner-up). The finals of Miss Malaysia Earth 2015 were held on August 9’ 2015 and Danielle Wong was crowned as the winner by the outgoing queen Renne Tan. Danielle will now represent Malaysia at the Miss Earth 2015 pageant.