Enhancing the brand association with the Times of India Group further, the Femina Miss India 2015 titleholders will be hosted by Cinnamon Hotels & Resorts in July, as announced by the resort in a statement last week. The leading hotel chain had been involved with the Times Group during previous Femina Miss India events as well. A pre-pageant tour and a vivacious fashion show featuring Miss India contestants, sashaying local designs, was hosted by Cinnamon Hotels & Resorts in Sri Lanka last year.
“The upcoming visit will be high profile and fun-filled as the fbb Femina Miss India 2015 title holders will conduct their official photo-shoot with a Sri Lankan backdrop at a beach hotel of the Cinnamon Hotels & Resorts chain, culminating once again in a gala fashion show featuring the title holders,” the statement said.
Considering the successful partnership with Times group at the last year’s Miss India event, Cinnamon Hotels & Resorts in Sri Lanka, generated over US$ 500,000 worth of media publicity, the renewed partnership this year, is expected to drive even bigger gains for the brand. The Times group will be extending media publicity to the resort, which will further heighten Sri Lanka as a tourism destination.
The collaboration of both the groups will not only benefit Sri Lanka from the tourism point of view, but the event will work as an exposure for the winners of Femina Miss India 2015 as well. The Head of Brand Marketing at Cinnamon Hotels & Resorts Dileep Mudadeniya when asked about the venture said, “Working with Times of India has opened up numerous opportunities not only to market our hotels but also our destination. Fbb Femina Miss India is a closely followed event even by the Indian public and this partnership will certainly give us a platform to communicate and create the right brand association.”
Chief Operating Officer at the Times of India Group Rohit Gopakumar also agreed to the tie-up stating, “Fbb Miss India is the oldest and most credible beauty pageant in India with a history dating back 51 years. As organizers of the event, we believe that strategic partners in our journey add immense value to the pageant, despite the strong brand equity that fbb Femina Miss India holds. As a prominent brand, we associate only with other distinctive brands with who we share robust brand synergies. Times of India are delighted to have Cinnamon Hotels & Resorts as our ‘International Holiday Partner for Femina Miss India 2015’ once again, after a successful partnership for the 2014 pageant. We look forward to a long and mutually rewarding brand collaboration between Times of India, fbb Femina Miss India and the inspiring Cinnamon brand.”
To watch the three gorgeous winners during the official photoshoot and the enchanting fashion show at a bountiful and lavish destination like Sri Lanka will surely be a delight to the audiences.