Miss Earth USA announces partnership with Vyral Media Public Relations

31 Mar 2022 | Angelique Reyes

In a recent announcement, the Miss Earth USA organization has revealed the newly formed partnership with Vyral Media Public Relations. “We look forward to partnering with the strong team in pageantry, beauty, empowerment and fashion to tell the story of Miss Earth to households across the United States,” the organization shared.

Vyral Media PR offers a highly comprehensive, multidisciplinary approach to achieve our clients’ goals through media placements, celebrity outreach, social media management, brand management and corporate partnerships.

Co-founded by Allyn Rose and Mara Martin, Vyral Media PR's impressive female leaders have each experienced internationally viral media moments, garnering billions of impressions worldwide and inspiring celebrities like Angelina Jolie, Cardi B, Ashley Graham and brands like Adidas and Rebecca Minkoff.



Allyn Rose is an American beauty pageant titleholder, professional speaker, and breast cancer advocate from Newburg, Maryland. Rose won the title of Miss Maryland USA 2011 title and represented Maryland in the Miss USA 2011 pageant in June 2011, placing in the top 8. The following year she won the Miss District of Columbia title and competed in the Miss America 2013 pageant where she was unplaced.

On the other hand, Mara Martin is a professional model. She was also a U.S National Volleyball Player. Martin was drawn to the athletic life since she was a teenager. Besides being into sports, her hobbies also includes travelling, modelling which later became her profession, reading novels and watch series too. She also made her TV appearance on the show ’Goodmorning America’ and modeled for the Oscar Dress trends.

It is one of the biggest full-service public relations and creative marketing agency specializing in lifestyle and modern culture. Partnering with the agency will definitely be a escalation point for the national organization.

The organization recently crowned Natalia Salmon as Miss Earth USA 2022, who will be representing USA at Miss Earth 2022. USA’s delegation at the international platform, for the past few years, has been commendable. In 2020, Lindsey Coffey became the first US representative to win the Miss Earth title.

Marisa Butler, Miss Earth USA 2021, Emaniii Davis, Miss Earth USA 2019, and Andrea Neu, Miss Earth USA 2014, placed first-runner up as Miss Earth - Air in their respective years competing at Miss Earth. The U.S. placed six consecutive years at Miss Earth from 2012 to 2017. This the country's longest placement streak since the pageant's inception in 2001.