Olivia Culpo was crowned Miss Universe 2012 on 19th December 2012 at PH Live at Planet Hollywood Resort & Casino, Las Vegas, Nevada, United States. She was the eighth diva from the United States to be crowned Miss Universe. The diva has gone onto become a social media personality after gaining a lot of followers on social media and had collaborated with several beauty brands.
Olivia has worked hard and proved herself as a successful model and a woman who more than a pretty face with her new collaborative clothing line of chic, ready-to-wear pieces at Macy’s along with her two sisters Aurora and Sophia Culpo. The clothing line is called, ‘Culpos x INC International Concepts Label’. The clothing line focuses on clothes based on ‘everyday girl on-the go’ look and packed with elevated basics that can be dressed up or down. She explains that her clothes will add flair to at home loungewear with decorative elements and ornamentation which includes joggers, biker shots, soft and comfortable yet glamorous matching sets etc., for an apt lounging in style kind of a mood.
The diva who is known as one of the fashion icons has focused on fashion for everyone while curating or designing her clothing line. Aurora Culpo who is a mother of two kids is ‘eco-minded’ while Sophia Culpo is inclined towards ‘healthy recipes and wellness tips’, and Olivia, being a beauty queen is bold and stylish when it comes to fashion. All three sisters have their own sense of fashion and style which they have put their heart and soul while creating the clothing line.
Olivia in a recent interview had mentioned, "All three of our styles are very different so it was really fun to collaborate together to make pieces that everyone loves. It was challenging at times to agree on design details, but I think we got it right!" The sisters have had a beautiful photoshoot for showcasing the clothing line which is impressive and looks comfortable.
The diva who believes that fashion means a lot to her and strongly believes that there are no mistakes when it comes to fashion. She stated, “Fashion for me is self-expression and I will never say that what I was feeling or wearing at a particular time was wrong.” Macy’s vice president of the fashion office Durand Guion described the Culpos’ “extraordinary style as the perfect fit for the INC International Concepts brand and our fashion-devoted customers.”
From collaborating with other companies, Olivia has learned “to always keep in mind the brand, their identity and their relationship with the consumer.” Having been featured in Sports Illustrated’s swimsuit edition, Olivia is known by some for her swimwear social media posts. She had explained; “I would say the number-one reason people follow me is because of fashion, maybe makeup tips. I think maybe because of Sports Illustrated, Maxim and the other things that I have shot before; people may be looking for a workout trick or tip here and there. At the end of the day, it’s geared toward girls, who want the big takeaway to implement that into their own fashion and lifestyle.”
Olivia also owns a restaurant with her family which was her childhood dream while Sophia aspires to have her own health and wellness brand and had mentioned, “I would love to have health and wellness products, maybe medication and mental health awareness. I’m working at it. I’m only a year out of college.”