JKN Global sells 50% stake in Miss Universe to Legacy Holding Group USA

24 Jan 2024 | Priya Bhardwaj

The Thailand-based JKN Global Group, owner of Miss Universe organization, has sold 50% of its shares in Miss Universe to Legacy Holding Group USA for approximately $16 million, as stated in the company's announcement to the Stock Exchange of Thailand. Miss Universe 2023 Sheynnis Palacios was also present at the press conference along with Anne Jakrajutatip and Raul Rocha.

As per the announcement, the Legacy Holding Group headquarters in Mexico will take care of operations in North and South America while the JKN headquarters in Thailand will oversee operations in Asia and other continents and the Miss Universe organization headquarters in New York will be operated by JKN Global Group.


JKN Global sells 50% stake in Miss Universe to Legacy Holding Group USA


Anne also shared the decision as she wrote, “I’ve been working closely with Raul Rocha and his team since we met at the 71st Show in New Orleans – now that our partnership is official, I can’t wait to make these dreams come true. Miss Universe and JKN Global Group are excited to announce a new partnership with the Mexico-based Legacy Holdings for the Miss Universe brand. This is a strategic investment for growth that will enhance our international offerings and allow us to create new products and opportunities that uplift, empower, and inspire women to embrace their truest selves.”


JKN Global sells 50% stake in Miss Universe to Legacy Holding Group USA


Raul also shared his excitement on the new partnership as he wrote, “I’m thrilled to announce that Legacy Holdings is moving forward in partnership with JKN Global for Miss Universe. This is a fantastic strategic growth opportunity for one of the most famous names in beauty, and we’ll be working with them closely to bring new products and ideas to the Latino market and far beyond. See you in Mexico at the 2024 show!”

Miss Universe also announced that Olivia Quido will take on the role of Vice President for Global Partnerships. Mario Bucaro has also joined the team as Vice President of International Relations to be based in Mexico City. Sheynnis Palacios Miss Universe 2023 will continue to be based in New York where she will complete her duties as a global ambassador and mental health advocate.