Miss World 2015 in its 65th edition is becoming greater and grander! With the Multimedia segment branched off in three levels, the experiment of organization in this aspect is not only praiseworthy but also much more exigent. The first level of this segment involved promoting the scenic beauty of the host city, Sanya through the social media posts and ideas. The second level was concerned with bringing local news media in spotlight which reflected the contestants’ persona in variety of colours. The third and final level of Multimedia segment is finally released by the organization now, which is not just the most intricate but also the most pioneering initiative taken by the organization ever!
Starting from today, the contestants at Miss World 2015 have a new-fangled challenge set for them, which is concerned with creating a collective video diary of their time at Miss World whilst raising funds for their ‘Beauty with a Purpose’ project!
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The initiative has been collaborated by Alipay.com, a major Chinese online payment platform available all over the globe. Part of the Alibaba Group, Alipay is a digital wallet that shoppers use to buy products online, on their phones, and even in-stores. With 350 million registered users, it is almost triple the size of its U.S. rival, PayPal. Alipay have recently launched a new social feature on their app, involving filming short video clips uploaded and shared amongst users. The same fundamental techniques will be utilized to assess the contestants on the projects assigned to them.
The contestants have all been given special accounts linked to their phones. Until the 15th December 2015, each delegate will be filming short 6 second videos on their mobile phones, documenting their stay in Sanya. These videos will join together to create one continuous film, which can be viewed on the Alipay app by the entire world.
The contestants have been encouraged to film appealing, stimulating and engaging content to showcase their experience at Miss World 2015. Users are then encouraged to donate a small amount of money when they see a video that they particularly enjoy. Every time a video receives a donation the contestant who uploaded the video receives +1 points. The more points a contestant gets the better score they receive for the Multimedia Award!
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As the Multimedia segment is becoming a decisive and integral element of the Miss World competition, who do you think will clinch the top notch of this segment succeeding USA in this fastrack challenge? The Miss World grand finale will be held on 19 December 2015 at the Crown of Beauty Theatre in Sanya, China PR. Rolene Strauss of South Africa will crown her successor at the end of the event. With 117 contestants vying for the crown, who do you think will emerge tumultuous?