Former Miss Universe Pia Wurtzbach ties up with WWF to launch Earth Hour

10 Mar 2021 | Priya Bhardwaj

Former Miss Universe and youth icon Pia Wurtzbach is all set to launch the Earth Hour of the World Wildlife Fund for Nature-Philippines (WWF-PH) with her co-ambassadors Marc Nelson and Rovilson Fernandez as a part of her environmental advocacy. Pia just arrived in Manilla after an extended stay in Morocco.

Earth Hour, which will be launched on 11th March 2021, is on its 14th year. The WWF Earth Hour is a global one-hour voluntary lights-off from 8:30 p.m. to 9:30 p.m. of non-essential lighting as a symbol of people’s commitment to save the planet in the midst of all the climate change and other environmental crises.



Pia, who has remained relevant with her causes even after so many years of being crowned Miss Universe, is excited to be a part of a global campaign. "It really makes my heart swell thinking that I get to be a part of this movement that spans the entire globe. It really feels like I’m together with all these different people in speaking out for nature”, she said in a recent interview.

More significantly, Wurtzbach will also promote a special show for Earth Hour Philippines with co-star KC Concepcion. Named “Feeding the Future: Sustainable Dining 101,” the show is divided into two segments with the beauty queen's segment focusing on sustainable dining featuring a Pinoy food favorite.



The show will premiere on March 27 at WWF-Philippines' Facebook page as a prelude to Earth Hour.