Liberia is all set to host the continentally-acclaimed 2020 Miss Africa beauty pageant on 30th May 2020. One of its objectives is to expand its tourism sector.

Queens from fifty-three African countries are expected to converge in Liberia's capital city, Monrovia in May to join their Liberian counterpart in competing for the prestigious Miss Africa crown.

Founded in 2014 by Lionel Neo Mashishi, the Miss Africa Continental beauty pageant is an annual international event run by ProAct Communications, alongside Miss World, Miss Universe, and Miss Earth contests.

The contestants will display their beauties, cultures, and intellects, while the competition is expected to produce a queen, who will be the ultimate winner of the pageant, followed by the 'first and second princesses'. According to a statement released by Liberia's Ministry of Information, Cultural Affairs and Tourism, the Miss Africa beauty pageant 2020 is geared towards showcasing Liberia's tourism potential, given the prominent historical role of the country on the African continent.

The pageant is also intended, the statement noted, to exhibit Liberia's rich culture and other underexploited sectors to those contemplating investing in the country. The government of Liberia will have no funding obligation associated with the hosting of the event.

As preparation for the 2020 Miss Africa pageant unfolds, the Department of Tourism at the Ministry of Information, Cultural Affairs and Tourism has constituted a working team to scout, through a bidding process, a private pageant Management Company that will execute an elegant and internationally recognized event.

The last edition, i.e., 2019 edition of Miss Africa beauty pageant was held in South Africa's Johannesburg on 6th July 2019. The main objective of Miss Africa pageant is to encourage interaction between African countries at various levels and to become an educational platform and empowering tool for young African women to be inspired.