The conclusion of Miss International 2016 pageant brought joy with it as Philippines’ bet Kylie Verzosa won the sixth title for the country. Kylie Verzosa’s win was well predicted by pageant fanatics and fans and was undoubtedly a deserving one. However, there is a new unsaid law these days which states that beauty pageants are ought to be followed by a series of controversial comments. But, we are not here to discuss the controversies surrounding the Miss International 2016 pageant, or for that matter any pageant.
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We are in fact here to discuss how Kylie’s win has instead helped the pageant re-establish its status and name. Initiated in United States, in Long Beach, California in 1960, Miss International is one of the Big 4 pageants. In spite of being among the Big 4 names, the beauty pageant hasn’t had the sort of reputation equivalent to Miss World, Miss Universe and Miss Earth.
“Love Peace and Excitement to the World” are the three axioms that the Miss International pageant works on. In over 50 years the pageant has although sealed it s place in the world of pageantry, commercial popularity is what it lacks. Even if we talk about the concept, the pageant has a unique approach. The pageant looks for the best ambassador of culture and arts, and the delegates are valued as women of substance. But, there was something lacking in the pageant that was required to give it the much deserved reputation in the pageantry world.
Crowning Kylie Verzosa might just change the pageant’s fate in the world of pageantry, because of various reasons. Firstly, a winner from Philippines is automatically bound to bring a lot of positive responses from the masses and obviously more audience. Secondly, Kylie is popular, and not just among the Filipino fans, but the beauty queen has fans all over the world. And finally, these two factors will give the Miss International pageant much publicity and a desired placement. As the media focus will be constant on Kylie, the attention will only bring the contest in the popularity map.
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Although selecting Kylie as the winner was a great move, along with a fair decision, the contest still needs to work more on the public relations strategies, and engage more people with their improved social media approach. The pageant also needs to connect to fans by involving the winners with the audience via their personal and official social media platform. This will not only help the MI pageant garner more fan following, but will also let people know more about the pageant.
Coming back to your valuable feedback, do you think Kylie Verzosa’s crowning will bring Miss International pageant among the list of commercially popular pageants? Share your views in the comment section below...