09
June
2021

Paulina Vega Dieppa: From Miss Universe to Wall Street Entrepreneur

09 Jun 2021 | Angelique Reyes

In the last few years, Colombia has placed seven times at Miss Universe, including two runner-ups and one winner. The last Miss Universe title won by Colombia is held by Paulina Vega Dieppa Miss Universe 2014. She was crowned almost 7 years ago and had opened the doors of opportunities. Paulina is not stopping since then and reaching new heights of success as she now holds the position of a Founding Partner.

Flora Growth Corporation, a leading all-outdoor cultivator and global manufacturer of cannabis-derived products and brands, recently announced that the company will be represented by its founding and key division partner Paulina Vega alongside others.

The company welcomed beauty authority Paulina Vega as the Founding Partner of Flora Beauty division. In her role as founder, she will help develop and position the brands under Flora Beauty on a global scale. “In order to build globally recognized beauty brands, you need a leading authority to set the vision,” commented Flora Growth’s President of Consumer Goods, Luis Merchan. “We believe there is no better leader for Flora Beauty than Paulina Vega. She is a strong Colombian force in the beauty industry and will bring invaluable expertise and global awareness to the brands.”

 

 

By leveraging her deep connections with consumers, Paulina will help ensure Flora Beauty’s products deliver on the ever-changing needs of today’s beauty market. As a trend-setter and global beauty influencer, she will help drive sales through e-commerce channels and further Flora’s goal of helping consumers restore and thrive.

Flora Growth, which debuted on the Stock Exchange with a market capitalization of US $ 141 million, is based in Toronto but has the largest open-air cultivation of cannabis in the country in Colombia. The company is growing rapidly along with a portfolio of five divisions and seven brands, where cannabis is used in skin care products, textiles, sexual wellness products, food and beverages.

Paulina Vega commented on her role with Flora Beauty, “I’m excited by the opportunity to develop beauty products that will delight consumers with positive experiences and help them live healthier each day. Based on my past experiences in branding, I know I can help grow Flora Beauty globally, especially in this new and emerging CBD-beauty space.”

Even after completing her reign as the Miss Universe, the beauty queen hasn’t stopped contributing her bit to the social causes. Apart from the social work, Paulina has also had many offers from the glamour and TV world. She has served as a TV host, a partner for fragrance brands, and as the face of fashion houses.

The former Miss Universe is a true inspiration and an unstoppable force making her way to the top. We wish her all the success in the world and prosperity in her future ventures.