Miss World 2000, Priyanka Chopra Jonas, took to her social media account to announce that she is going to step in as the global ambassador as well as a 'creative collaborator' for Max Factor, a cosmetic brand. Max Factor was acquired by Coty Inc in 2016, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care.
Priyanka shared a glimpse of herself in a video for Max Factor and wrote, "Excited to announce that I am Max Factor’s Global Ambassador! I can’t wait to share this journey with you all. Come with me as we step into a new light to reveal our extraordinary selves." She is proud to be a part of the brand’s next chapter. The former Miss World also mentioned, What was most amazing to me about being a Max Factor ambassador was the legacy. It started with movie stars, all the amazing women that I’ve grown up seeing and to be a part of that family, you know, it’s pretty cool," in a video session.
As the Global Ambassador, Priyanka will probably front several beauty campaigns for the brand, but as a creative collaborator, she will also take a more hands-on approach behind the scenes and she will share her advice and point of view with the cosmetics company. Stefano Curti, the chief brand officer of Coty, mentioned, "Priyanka is the modern embodiment of our diverse Max Factor audience and a champion of the empowerment that comes with transformation. We are overjoyed to be working with her and know we will be able to accomplish so many extraordinary things together. She got involved at the language level, telling me what I should write down in the advertisement. Her passion is to make sure we get the language, the insight, and the connection right with women.”
Max Factor will start with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign. Max Factor is on a journey of transformation; with a heritage rooted in Hollywood, the brand’s refreshed approach focuses on empowering its community to step into the spotlight, by co-creating effortless transformation through the brand's portfolio of products. Priyanka Chopra Jonas, a former beauty queen, successful actress, multi-faceted philanthropist, UNICEF Goodwill Ambassador, and global advocate for women, is an ideal fit for the brand.
Priyanka will be joined by a network of makeup artists around the world who will continue to provide an expert, professional lens on how to use Max Factor products to deliver an effortless transformation. The diva launched her memoir titled ‘Unfinished’, her line of hair care, and a restaurant in the heart of New York City. Priyanka Chopra Jonas is a master of all trades, it seems.