Bulgari/ Bvlgari, an Italian luxury brand known for its jewellery, watches, fragrances, accessories and leather goods, executes the majority of design, production and marketing is overseen, but the company does, at times, partner with other entities.
The company took to their official social media to announce its latest partnership with Miss World 2000 Priyanka Chopra as their global brand ambassador. They wrote, “Priyanka Chopra Jonas joins the Bvlgari family. The unstoppably talented actor, film producer, and activist makes her entrance as Global Ambassador in bold Bvlgari jewellery. Welcome Priyanka!”
Priyanka also took to her social media to share the collaboration as she mentioned, “So proud to join the Bulgari family as a Global Ambassador. Thank you JC Babin and the entire team for such a warm welcome. There are so many things that drew me to this iconic brand, but what we connected on so organically is our mutual love for India and the beauty it has to offer…from the rare gemstones used in so many of Bvlgari’s creations, to the scented flowers used in their fragrances and beyond. I’m looking forward to an amazing partnership…and of course wearing lots of stunning jewellery!”
“I am very happy that Priyanka will be joining our family. With her beauty, talent and human commitment, she is an inspiring reference to millions of women across the globe. I am confident that together we will develop exciting projects with a significant social impact. We have partnered with another luxury brand in the past and we know each other very well,” Bulgari CEO Jean-Christophe Babin said.
Bulgari has had a long-standing commitment to the Save the Children organization that helps at-risk children around the world, and has a jewellery collection dedicated to raising funds for its efforts. "I endeavour to align myself with brands that recognise their immense social responsibility. Bulgari has made great impact in their efforts to support children in need around the world, and I look forward to working together to continue that work," Chopra-Jonas added.
The global star is delighted to join the Bulgari family as she believes the brand aligns with her passion for social activism. The actress, producer, author, social activist and philanthropist will support the Roman jewellery with special focus on "the themes of women empowerment, diversity and inclusion", according to the press statement.