Fridah Kariuki was appointed Miss Earth Kenya 2020 on 29th September 2020 and is representing the home country for the title of Miss Earth 2020.
The diva’s advocacy is ‘Seeds of Hope’ – Giving back to mother Earth for a sustainable tomorrow. For her the beauty of being an environmentalist is that she does it from her heart with no expectations whatsoever. She has recently discovered a new method of planting trees founded by Seed ball Kenya where the seeds are covered with charcoal dust and spread by throwing; using catapults or helicopters and they remain dormant until the rains fall. By planting trees, she feels that one can get community and social value, Ecological and environmental value, Climate control and Personal and spiritual value.