Jurice is a business student, pageant queen, and model. Through pageantry and modelling she gained so much more confidence than she did growing up. Using her title as a platform she wants to give unheard women a voice. She strongly believes that women are much more powerful than they think they are, and deserve more respect. One of her role models, because of her bravery, is Malala Yousafai. Jurice's favourite quote from her is, "I raise my voice, not so I can shout, but so those without a voice can be heard... we cannot succeed when half of us are held back." Her commitment is to empower women and motivate them to the best of their abilities.