Last Friday, Miss World 2015 Mireia Lalaguna attended the Madrid Fashion Week to ‘#Sonreirestademoda’ (Make smiling fashionable) supporting Oral B’s campaign to bring the smile back to the catwalk.
Speaking about the campaign, Miss World said “I am very happy because little by little they are reintroducing the smile in fashion. The smile was lost years ago. A smile doesn't damage a design, on the contrary, it makes it better.”
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Joining fashion designers Ana Locking, Juan Duyos and Ion Fiz, Mireia was with dental brand Oral B to spread this message, at the country’s premier fashion show of the year. The designers all agree that a return of the smile to the catwalk would be a positive thing.
Ion Fiz, who founded his fashion house in 2002 at the age of 24, said “If you have a nice smile you will have an impeccable image. We have to promote smiling in life and in fashion.”
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Juan Duyos summed it up nicely with the following. "Fashion is joy, there is happiness. When I see that my work makes my customers happy, make them smile, for me it's the best compliment. "
Miss World also gave interviews to Oral B Photocall during the Mercedes-Benz Madrid Fashion Week Autumn/Winter 2016/2017.