30
January
2021

Former Miss World and global star Priyanka Chopra launches vegan haircare line ‘Anomaly'

30 Jan 2021 | Priya Bhardwaj

Former Miss World and global star Priyanka Chopra announced 'Anomaly', her own hair care line. The products will be launched on 31st January in the US and will start expanding to global markets later in the year.

The stunner went on to Instagram and shared her experience to come out with the hair products range. Chopra wrote, "This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created!!” Priyanka has been working on this range for the last 18 months.

 

 

Priyanka also said, "For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can't believe that time has finally arrived.”

"I've tried a lot and learned a lot about haircare over the years...what gave me great hair days, what didn't, and everything in between...and I have infused that into a collection of products that gives your hair the TLC it deserves," she added.

The megastar also shared that the formulas used in the products are vegan and clean, with high-performance ingredients, and the bottles are made from 100 pc plastic trash from our oceans and landfills.

 

 

On the work front, Priyanka was last seen in 'The White Tiger' alongside Rajkummar Rao. Currently, she is shooting for next project 'Matrix 4' and will also be seen in a series 'Citadel' by Russo Brothers alongside Richard Madden.