Lala Guedes was crowned Miss Grand Brazil 2020 on 30th January 2020 at Dall'Onder Grande Hotel, Bento Gonçalves, Río Grande del Sur. She has succeeded Miss Grand Brasil 2019 Marjorie Marcelle for the title.
Lala is 27-years-old and stands 180 cm tall. She is studying Medicine at a university in the City of Campina Grande, Paraíba and has earned a bachelor's degree in arts from the University of Arts, London. She became the first woman from the state of Paraíba to win a major female national beauty title in Brazil. The diva is beautiful, confident, and determined to win the title of Miss Grand International 2020 for Brazil.