Maëva Coucke is a French model and beauty pageant titleholder who was crowned Miss France 2018. She represented France at Miss World 2018, where she placed in the top twelve, and will also represent France at Miss Universe 2019. Coucke is the third Miss France winner from Nord-Pas-de-Calais within the span of four years, following Iris Mittenaere (2016) and Camille Cerf (2015). Coucke started her pageantry career in 2013, when she was crowned Miss Boulogne 2013.[7] In October 2016, Coucke was crowned Miss Pévèle 2016 and therefore, was allowed to compete in the Miss Nord-Pas-de-Calais 2017 competition. On 23 September 2017, she was crowned Miss Nord-Pas-de-Calais 2017 in Orchies, then represented Nord-Pas-de-Calais at Miss France 2018. Coucke won the competition, and was crowned Miss France 2018. She is the third woman from Nord-Pas-de-Calais to win the title, following Miss France 2016 Iris Mittenaere and Miss France 2015 Camille Cerf. Coucke began to raise awareness for breast cancer after her mother was diagnosed with the disease in 2012. As Miss France 2018, she promoted the development of breast cancer prevention and screening. She was involved in make-up and dance workshops in hospitals to help women undergoing cancer treatment feel more confident in themselves. On 1 October 2018, she launched the Breast Cancer Awareness Month at the Eiffel Tower which was lit up in rosy pink lights to support Breast cancer awareness. The diva is well recognized for her causes and as she will bring them to Miss Universe, she will definitely leave a noteworthy mark at the international pageant.