Ayu Maulida was crowned Miss Universe Indonesia 2020 aka Puteri Indonesia 2020 on 6th March 2020 in Jakarta. She succeeds and was crowned by Puteri Indonesia 2019 Frederika Alexis Cull.
Ayu Maulida represented Jawa Timur at the national contest and gave a stunning performance. She is 23 years of age and stands 179 cm tall. The stunning beauty also holds the title of 2019 Asia Model Festival and Face of Asia 2019. She holds Bachelors in Law from Airlangga University. As for her advocacy, she teaches in rural areas on healthy living and entrepreneurship training.