Ayu Maulida was crowned Puteri Indonesia 2020 on 6th March 2020 at the Jakarta Convention Center and will represent Indonesia at Miss Universe 2020. She represented Jawa Timur at the pageant. She succeeds and was crowned by Puteri Indonesia 2019 Frederika Alexis Cull.
She is 22 years of age and stands 179 cm tall. The stunning beauty also holds the title of 2019 Asia Model Festival and Face of Asia 2019. She holds a Bachelors in Law from Airlangga University. She raised advocacy regarding Senyum Desa which is also a community service founded by UNAIR students. As for her advocacy, she teaches in rural areas on healthy living and entrepreneurship training. She definitely deserved this win.