Sasha-Lee Olivier, who was the first runner-up in the 2019 Miss South Africa pageant, took over the reign from Zozibini Tunzi as new Miss South Africa after Zozibini became Miss Universe 2019. She wants to raise awareness against the sexual abuse survivors. Born in Alberton, one of Olivier's more unusual hobbies includes climbing whichever tall buildings she can to take in views of the city at night. Olivier was sexually abused by a close relative between the ages of seven and 11. “I carried a deep sense of shame, believing for years that the constant attacks on me were my fault. I want men, women and children to know that they are not to blame for their abuse.”
This is the inspiration behind her #ItsNotYourFault campaign, which distributes rape comfort packs to those who have survived rape or sexual assault. Each pack costs R120 and includes a selection of hygiene products, a teddy bear and a note reassuring the survivor that what happened to them was not their fault.